How do I work?
I firmly believe in the user-centered design. For this reason I plan all my projects in a user centric way:
EMPATHIZE: Running contextual user interviews (or tests) to understand current user experience across the journey.
SYNTHESIZE: Download and cluster all the information collected to identify opportunity areas.
IDEATE: Brainstorm innovative solutions to evolve a design or generate a new concept idea.
DETAIL: Refine and evolve initial ideas into a bulletproof holistic concept solution.
BUILD: Shape concept design into a full experienceable prototype ready to test or develop.
SHARE: Expose the design to all important project stakeholders (clients & developers) to ensure a right implementation.