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UX Design

How do I work?

I firmly believe in the user-centered design. For this reason I plan all my projects in a user centric way:

EMPATHIZE: Running contextual user interviews (or tests) to understand current user experience across the journey. 

SYNTHESIZE: Download and cluster all the information collected to identify opportunity areas. 

IDEATE: Brainstorm innovative solutions to evolve a design or generate a new concept idea. 

DETAIL: Refine and evolve initial ideas into a bulletproof holistic concept solution. 

BUILD: Shape concept design into a full experienceable prototype ready to test or develop. 

SHARE: Expose the design to all important project stakeholders (clients & developers) to ensure a right implementation.